The Great Orange Juice Scam, “Fresh” and “Pure”?

Yale University Press author Alissa Hamilton fields questions from CBC’s Nancy Wilson about her new book, “Squeezed: What You Don’t Know About Orange Juice”, and her research on the orange juice industry.


1. There is more vitamin C in a single orange than in a full glass of industrial orange juice

2. Truly fresh orange juice only last a few days. It if last for weeks (or months), it’s an industrial product.

3. Until the Florida orange growers launched a campaign in the early 20th century to deal with their surplus crop, the only people who drank orange juice were Floridians who had a tree in their backyard. There is nothing particularly healthy or natural about drinking orange juice – and the industrial product is a total waste of money.

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